Cooley Design

### About Helen Cooley

Helen Cooley is a freelance creative based in Cornwall with more than 20 years of experience in the graphic design industry. Her approach centres on developing strong ideas and turning them into clear, relevant and memorable visual communication.

Trained in graphic design, Helen has worked with several leading London agencies, including **The Partners, The Workroom** and **Conran Design Group**. Alongside design, she has a particular interest in photography and illustration.

### Design & Creative Services

Helen combines strategic thinking with a straightforward visual approach, developing creative work designed to communicate clearly and deliver meaningful results for clients.

Her skills include:

* Graphic design
* Brand identity
* Creative direction
* Illustration
* Photography
* Visual communication

### Award-Winning Work

Helen has contributed to a number of projects recognised by major design and communications awards during her agency career.

Work completed at Conran Design Group included the **Sottini Rebrand for Ideal Standard**, which received a Highly Commended recognition at the **Transform Awards 2016**.

At The Workroom, projects including the **RB Heart Thumping Campaign**, **RB.com Corporate Website** and **Balfour Beatty WorkPlace Rebrand** received recognition across the Digital Impact Awards, CorpComms Digi Awards, Marketing Design Awards, DBA Design Effectiveness Awards and Transform Awards.

### Selected Client Experience

Helen's agency and freelance experience has involved clients across a wide range of industries. Her work has included organisations such as **Barclays, Boots, Jaguar, Shell, Danone, Philips Avent, Balfour Beatty, Goldsmiths, King's Fund, Tommy's, Arena Media, Teva, Shire, Sottini** and **National Bingo Game**.

Her experience working across major agencies and independent projects gives her a broad understanding of branding, communications and creative problem-solving for different types of organisations.

### Location

Helen works from **Cornwall**, combining her extensive London agency experience with an independent freelance practice focused on design, illustration and photography.