Hetty Blair

### About Hetty

Hetty is a creative designer, art director and illustrator with more than nine years of experience developing ideas into commercially focused visual work for global brands.

Her practice is influenced by contemporary culture and the communities shaping it, with an emphasis on individuality, strong visual communication and purposeful storytelling. She works across multiple creative disciplines to help brands establish distinctive and engaging identities.

### Design, Art Direction & Illustration

Hetty combines design, illustration and art direction to create visual concepts that connect with audiences while maintaining a clear commercial purpose. Her approach places emphasis on developing ideas into compelling creative outcomes that can help brands grow and stand out.

Her experience includes working with a range of established international and lifestyle-focused brands, as well as organisations connected to fitness, food, music and contemporary culture.

### Selected Clients

Her client experience includes **Dr. Martens, Coca-Cola, Jack Daniel’s, Fitness First, Run Dem Crew, TGI Fridays** and **Love Trails Festival**.

Through this work, Hetty brings together creative direction, visual storytelling and brand development to produce work designed to communicate effectively and leave a lasting impression.