Jessica Smith

### About the Designer

This London-based freelance designer specialises in brand development, packaging design and advertising creative. Their work combines strategic thinking with bold visual design to help businesses establish distinctive identities and create advertising content designed to capture attention.

They work across branding and digital media, turning ideas into clear and consistent visual systems. Their approach places particular emphasis on strategy, visual consistency and storytelling, ensuring that each design has a clear purpose behind its aesthetic.

### Services

Their areas of expertise include:

* Brand development
* Brand strategy
* Visual identity
* Packaging design
* Art direction
* Advertising creative
* Campaign concepts
* Digital design
* UI design
* Social media content
* Marketing assets
* Lightweight animation
* Motion graphics

### Professional Experience

Since 2024, the designer has worked independently on projects spanning branding, advertising, art direction, campaign development and digital design.

Their freelance experience includes work involving ad creative, social content, campaign concepts, UI design, visual identity and marketing materials.

They have also worked with creative businesses including Artisan and Burst Digital. Their work for these organisations has included advertising creative, social media content, campaign concepts, paid advertising, UI design, motion graphics and other visual marketing materials.

### Design Tools & Skills

The designer works with a broad selection of creative and digital tools, including:

* Adobe Photoshop
* Adobe Illustrator
* Figma
* Canva
* Lottie
* Lovable

Their wider skill set also covers brand strategy, packaging design, UI design, prompt engineering and AI-assisted design workflows.

This combination of traditional design skills and newer AI-supported processes allows them to approach branding, advertising and digital projects from both a creative and technical perspective.