Matthew Chan

### About the Designer

This Melbourne-based freelance graphic designer works across brand identity, print design and packaging, while also taking on a variety of creative projects for clients.

Their approach focuses on finding the right combination of visual elements, atmosphere and tone to create designs that feel considered without becoming overly complicated. Small, purposeful changes can make a significant difference to how a brand or piece of communication is experienced.

### Design Approach

The designer takes inspiration from the way music can balance familiarity and variation. Their work aims to create visual identities that are flexible enough to adapt to different situations while remaining distinctive, cohesive and enjoyable over time.

Their practice includes:

* Brand identity
* Print design
* Packaging design
* Creative projects
* Visual direction