Sarah Madden
Graphic Designer & Illustrator
### About the Designer
This independent designer works across branding, illustration, art direction and creative concept development, bringing together design, storytelling and marketing to create distinctive visual work.
Their multidisciplinary background allows them to approach projects from several creative angles, combining strategic thinking with illustration and design to develop concepts that are both visually engaging and meaningful.
### Design With a Story
The designer places a strong emphasis on the ideas and stories behind a brand rather than focusing solely on its visual appearance. Their process begins by understanding a client's values, messages and objectives before translating these into concepts and visual identities.
The aim is to create work that feels authentic and gives audiences something they can connect with beyond the product or service itself.
### Services
Their creative services include:
* Art direction
* Brand design
* Brand guidelines
* Campaign design
* Creative direction
* Concept development
* Editorial design
* Illustration
* Packaging design
* Typography
This broad range of capabilities allows them to work across individual design projects as well as larger brand and campaign requirements.
### Selected Clients
Their client portfolio includes a mixture of major international companies, publishing organisations, cultural brands and institutions. Selected clients include:
* Adobe
* Bloomsbury
* Bupa
* Facebook
* Google
* HarperCollins
* The Football Association
* The New Yorker
* NHS
* Penguin Random House
* Sephora
* Wimbledon
### Features & Interviews
The designer's work and career have also been featured in a number of creative industry publications and platforms.
Features include a 2022 Creative Boom interview discussing the transition into freelance work, a Creative Lives in Progress feature exploring vulnerability, balancing multiple jobs and creative work for Google, and an Adobe feature from 2021 focused on finding enjoyment through the creative process.
They have also contributed a guest article to Strategy Girl exploring the subject of wellness.